Why Does Football Matter So Much? And is it about something else?Gerry HassanScottish Review, May 25th 2016 Football saturates Scotland. It fills numerous conversations and dominates spaces, both public and private – and affects attitudes, thoughts and emotions. According to some measures Scotland is the most football mad part of Europe; in others, it comes third behind Iceland and Cyprus. This isn’t just an essay about football - so if you aren’t a football fan, don’t stop reading as this affects you. If you are a football fan – and a partisan follower - let me be clear.